Bear Fitness Logo

A random noun and random service business were put together in a unique combination to come up with a business. A logo that conveyed both the noun and service was then created for the fictitious business.

The logo went through a four week process of sketching 30 ideas, doing digital compositions of the three best sketches, refining the compositions, picking the best logo, collecting surveys regarding its communication and aesthetics, and then completing final revisions utilizing the feedback from the survey.